Eating healthily can be surprisingly good!
It's amazing to think that something as simple as a whole grain can pack so much energy and vitality. They may look innocent from the outside, but the real magic lies within. |
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The Whole Story - The secret of nature’s superfood. |
“Whole grains are defined as consisting of the intact, ground, cracked or flaked fruit of the grain whose principal components, the starchy endosperm, germ and bran, are present in the same relative proportions as they exist in the intact grain [1], [13].”
By The American Association of Cereal Chemists International and the FDA |
The edible part of a whole grain, the kernel, consists of three major parts: bran, germ and endosperm. Processed grains lack both the bran and the germ, making them void of dietary fiber, iron, and B vitamins. Whole grains, on the other hand, include all three parts, offering nutrients like fiber, complex carbohydrates, vitamins, minerals, fatty acids and antioxidants. All these nutrients work in harmony to provide health benefits that are greater than the sum of their parts. All grains start life as whole grains. Whole grains are the entire seed of a plant when they grow in the field. A grain is considered to be a whole grain as long as consist all three original parts — the bran, germ, and endosperm. It is protected by an inedible husk that protects the kernel from assaults by sunlight, pests, water, and disease. |
White rice are refined grains, for instance, because both have had their bran and germ removed, leaving only the endosperm. Refining a grain removes about a quarter of the protein in a grain, and half to two thirds or more of a score of nutrients. Whole grains are inherently richer in dietary fiber, containing ~80% more dietary fiber than refined grains [4].
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Whole grains - a healthier option |
Grain is the New SEXY |
Current scientific evidence indicates that whole grains play an important role in lowering the risk of chronic diseases, such as coronary heart disease, diabetes, and cancer, and also contribute to body weight management and gastrointestinal health. The essential macro and micronutrients, along with the phytonutrients present in whole grains, synergistically contribute to their beneficial effects [4].
It is clear that to maximize the intake of antioxidant compounds, rice should be preferentially consumed in the form of bran or as whole grain. An overview of the compounds in whole grain:-
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All our mix grains are crafted for deliciousness and to taste just like your normal rice.
It is made with the best natural whole grains that are nutritionally balanced and packed with genuine goodness. Our selected mixture of rice is functional and nutritious to the various needs of different consumer and the results is an aromatic, deliciously fluffy and combines beautifully with a multitude of dishes – spicy hot curries, sweet, spiced and savoury. |